An effective article, website or blog needs a great image – something that's original, relevant and will catch someone's eye as they read or scan down the page.
It doesn't matter whether you have a big budget, no budget or just a smartphone, this course takes a look at how you can create great images that lead to great results.
You don't need to be a professional or have an expensive camera to capture great images. These days you can even take great photos on your smartphone. Simply pick an interesting subject, pay attention to the angle and lighting and don't be afraid to use apps or filters to tweak images afterwards.
This course is aimed at anyone who is keen to improve their photographic skills, from enthusiastic food bloggers to those who simply want to learn how to capture beautiful food images.
Lecturer, Jon Mackenzie will take students through basic technical theory, camera control, composition, styling of food and props, lighting and post production. All abilities are welcome, so there is no need for you to have completed any previous photographic training.
All you are required to bring on the day is a camera! Owning a high-end DSLR camera is not essential, a simple ‘point and shoot’ camera can still achieve great results.
About Jon Mackenzie
Jon Mackenzie is an accomplished commercial photographer, producer and lecturer with close to 10 years’ experience in the photographic industry shooting lifestyle, product and interiors throughout the UK and overseas. His main passion however, lies in food and gastronomy and photographing it!
Jon has worked for some of the world’s leading production companies and brands, shooting editorial stories for Creativity and Bake magazine, packaging ranges and instore posters for Docrafts and Mitch Turner’s Little Venice Cake Company.
